Nursing homeActive
Latta Road Nursing Home East
2102 Latta Road, Rochester, NY 14612585225092040 certified beds · 37 residentsFor profit - IndividualMedicare and Medicaid
Surveys on file
5
since 2022
Deficiencies
17
● 1● 15● 1
Penalties · 3 yrs
$8,979
1 fine
Last survey
2025-04-18
Standard
CMS overall
3 / 5
stars as published by CMS
CMS overall 3/5
Health 3
Staffing 2
Quality 2
Star ratings as published by CMS · CMS’s caveats
Survey history
Source: CMS · New York State Department of Health · data as of 2026-08-01| Date | Kind | Deficiencies | Official record | Archived PDF |
|---|---|---|---|---|
| 2025-04-18 | Standard | 060 | CMS-2567 (Care Compare) | — |
| 2025-01-17 | Complaint | 010 | CMS-2567 (Care Compare) | — |
| 2025-01-16 | Complaint | 011 | CMS-2567 (Care Compare) | — |
| 2023-08-08 | Standard | 050 | CMS-2567 (Care Compare) | — |
| 2022-03-25 | Standard | 120 | CMS-2567 (Care Compare) | — |
Counts by class: paperwork · standard · harm.
Deficiencies
CMS · New York State Department of Health publishes each citation’s tag, official description and scope/severity letter. The surveyor’s written findings are in the Statement of Deficiencies (CMS-2567) for each survey, linked above.
F582Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.Scope/severity DStandard
Dignity & rights
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F582
F677Provide care and assistance to perform activities of daily living for any resident who is unable.Scope/severity DStandard
Care planning
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F677
F695Provide safe and appropriate respiratory care for a resident when needed.Scope/severity DStandard
Care planning
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F695
F700Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.Scope/severity DStandard
Care planning
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F700
F812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.Scope/severity DStandard
Food & nutrition
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F812
F880Provide and implement an infection prevention and control program.Scope/severity DStandard
Infection control
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-06-02Record 335618-20250418-F880
F729Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.Scope/severity DStandard
Staffing
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-03-16Record 335618-20250117-F729
F805Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.Scope/severity GHarm
Food & nutrition
Isolated; actual harm that is not immediate jeopardy.Corrected 2025-03-16Record 335618-20250116-F805
F610Respond appropriately to all alleged violations.Scope/severity DStandard
Abuse & neglect
Isolated; no actual harm, potential for more than minimal harm.Corrected 2025-03-16Record 335618-20250116-F610
F610Respond appropriately to all alleged violations.Scope/severity DStandard
Abuse & neglect
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-10-06Record 335618-20230808-F610
F657Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.Scope/severity DStandard
Care planningRecords
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-10-06Record 335618-20230808-F657
F756Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-10-06Record 335618-20230808-F756
F760Ensure that residents are free from significant medication errors.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-10-06Record 335618-20230808-F760
F761Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-10-06Record 335618-20230808-F761
F677Provide care and assistance to perform activities of daily living for any resident who is unable.Scope/severity DStandard
Care planning
Isolated; no actual harm, potential for more than minimal harm.Corrected 2022-04-29Record 335618-20220325-F677
F761Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2022-04-29Record 335618-20220325-F761
F582Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.Scope/severity BPaperwork
Dignity & rights
Pattern; potential for minimal harm.Corrected 2022-04-29Record 335618-20220325-F582
Penalties & enforcement
| Date | Action | Amount | Source |
|---|---|---|---|
| 2025-01-16 | Civil money penalty | $8,979 | CMS · Penalties |
Staffing
CMS Payroll-Based Journal · PBJ, as published Aug 2026 · explainerRN hours per resident day0.38
Facility
New York
National
New York 0.71 · National 0.69
Total nurse hours per resident day3.48
Facility
New York
National
New York 3.62 · National 3.86
Weekend total nurse hours3.20
Facility
New York
National
New York 3.18 · National 3.42
Total nursing staff turnover46%
Facility
New York
National
New York 40% · National 46%
Quality measures
CMS MDS quality measures · 2025Q2-2026Q1 · definitions| Measure | Facility | New York | National |
|---|---|---|---|
| Percentage of long-stay residents with pressure ulcers lower is better | 14.0% | 6.5% | 4.6% |
| Percentage of long-stay residents experiencing one or more falls with major injury lower is better | 4.1% | 3.1% | 3.2% |
| Percentage of long-stay residents who received an antipsychotic medication lower is better | 16.0% | 13.7% | 15.4% |
| Percentage of long-stay residents with a urinary tract infection lower is better | 2.5% | 1.3% | 1.6% |
| Percentage of long-stay residents who were physically restrained lower is better | 0.0% | 0.2% | 0.1% |
| Percentage of long-stay residents whose need for help with daily activities has increased lower is better | 19.8% | 14.1% | 13.9% |
| Percentage of long-stay residents who lose too much weight lower is better | 6.1% | 5.8% | 5.2% |
| Percentage of long-stay residents who received an antianxiety or hypnotic medication lower is better | 4.3% | 13.2% | 19.5% |
Figures verbatim from CMS, with the state and national figures from the same release. The direction that counts as better is CMS’s own and is stated on every row.
Ownership
As reported to CMS (Provider Enrollment)| Entity | Role | Interest | Since | Registry |
|---|---|---|---|---|
| Curletta, Mark Individual | OPERATIONAL/MANAGERIAL CONTROL | NOT APPLICABLE | — | — |
| Dar, Sonia Individual | OPERATIONAL/MANAGERIAL CONTROL | NOT APPLICABLE | — | — |
| Sergent, Michelle Individual | OPERATIONAL/MANAGERIAL CONTROL | NOT APPLICABLE | — | — |
| Curletta, Mark Individual | ADP OF THE SNF | NOT APPLICABLE | — | — |
| Curletta, Mark Individual | CORPORATE OFFICER | NOT APPLICABLE | — | — |
| Dar, Sonia Individual | ADP OF THE SNF | NOT APPLICABLE | — | — |
| Hurlbut Health Consulting, LLC Organization | ADP OF THE SNF | NOT APPLICABLE | — | — |
| Hurlbut, Robert Individual | DIRECT OWNERSHIP INTEREST | NOT APPLICABLE | — | — |
| Hurlbut, Robert Individual | ADP OF THE SNF | NOT APPLICABLE | — | — |
| Hurlbut, Robert Individual | CORPORATE OFFICER | NOT APPLICABLE | — | — |
| Hurlbut, Robert Individual | TRUSTEE OF THE SNF | NOT APPLICABLE | — | — |
| Sergent, Michelle Individual | ADP OF THE SNF | NOT APPLICABLE | — | — |
Part of a chain
Hurlbut Care — 13 facilities
Ownership as reported to CMS/state. CMS ownership data has known gaps; merges between entities are published only after human review.
Cost context
County figures from public surveys. Not this facility’s price. Nursing-home rates are not published by CMS or New York.
No county cost figures on file for Monroe.
Nearby nursing homes
| Facility | Distance | Last survey | Deficiencies · 3 yrs |
|---|---|---|---|
| Latta Road Nursing Home West Rochester | 0.0 mi | 2025-01-21 | 020 |
| Waterview Heights Rehabilitation and Nursing Cente Rochester | 0.3 mi | 2025-12-22 | 45824 |
| Edna Tina Wilson Living Center Rochester | 0.9 mi | 2025-04-11 | 010 |
| Hamilton Manor Nursing Home Rochester | 2.9 mi | 2026-05-05 | 060 |
| Park Ridge Nursing Home Rochester | 4.4 mi | 2026-05-01 | 160 |
Watch this facility
One email when a new survey, harm-class deficiency, penalty, Special Focus change or ownership change is recorded. Nothing else, ever.
Sources & provenance
| Section | Agency · dataset | Retrieved |
|---|---|---|
| Facility, ratings | CMS Provider Data · Nursing Home Provider Information | 2026-08-01 |
| Surveys | CMS · Survey Summary | 2026-08-01 |
| Deficiencies | CMS · Health Deficiencies (CMS-2567 findings via Care Compare) | 2026-08-01 |
| Penalties | CMS · Penalties | 2026-08-01 |
| Staffing | CMS · Payroll-Based Journal (PBJ, as published Aug 2026) | 2026-08-01 |
| Quality measures | CMS · MDS Quality Measures | 2026-08-01 |
| Ownership | CMS · Ownership | 2026-08-01 |