Nursing homeActive
Goldsboro Rehabilitation and Healthcare Center
1700 Wayne Memorial Drive, Goldsboro, NC 275349197312805130 certified beds · 128 residentsFor profit - CorporationMedicare and Medicaid
Surveys on file
5
since 2023
Deficiencies
9
● 1● 7● 1
Penalties · 3 yrs
$16,153
1 fine
Last survey
2025-12-17
Standard
CMS overall
3 / 5
stars as published by CMS
CMS overall 3/5
Health 3
Staffing 3
Quality 2
Star ratings as published by CMS · CMS’s caveats
Survey history
Source: CMS · North Carolina Division of Health Service Regulation · data as of 2026-08-01| Date | Kind | Deficiencies | Official record | Archived PDF |
|---|---|---|---|---|
| 2025-12-17 | Standard | 021 | CMS-2567 (Care Compare) | — |
| 2024-09-06 | Standard | 010 | CMS-2567 (Care Compare) | — |
| 2024-02-15 | Complaint | 010 | CMS-2567 (Care Compare) | — |
| 2023-11-15 | Complaint | 010 | CMS-2567 (Care Compare) | — |
| 2023-04-26 | Standard | 120 | CMS-2567 (Care Compare) | — |
Counts by class: paperwork · standard · harm.
Deficiencies
CMS · North Carolina Division of Health Service Regulation publishes each citation’s tag, official description and scope/severity letter. The surveyor’s written findings are in the Statement of Deficiencies (CMS-2567) for each survey, linked above.
F689Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.Scope/severity JHarm
Care planningFalls
Isolated; immediate jeopardy to resident health or safety.Corrected 2025-10-12Record 345343-20251217-F689
F756Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2026-01-07Record 345343-20251217-F756
F880Provide and implement an infection prevention and control program.Scope/severity DStandard
Infection control
Isolated; no actual harm, potential for more than minimal harm.Corrected 2026-01-07Record 345343-20251217-F880
F755Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2024-09-25Record 345343-20240906-F755
F842Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.Scope/severity EStandard
Care planningRecords
Pattern; no actual harm, potential for more than minimal harm.Corrected 2024-02-26Record 345343-20240215-F842
F684Provide appropriate treatment and care according to orders, resident’s preferences and goals.Scope/severity DStandard
Care planning
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-11-30Record 345343-20231115-F684
F761Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.Scope/severity DStandard
Medication
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-05-10Record 345343-20230426-F761
F867Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.Scope/severity DStandard
Records
Isolated; no actual harm, potential for more than minimal harm.Corrected 2023-05-10Record 345343-20230426-F867
F732Post nurse staffing information every day.Scope/severity BPaperwork
Staffing
Pattern; potential for minimal harm.Corrected 2023-05-10Record 345343-20230426-F732
Penalties & enforcement
| Date | Action | Amount | Source |
|---|---|---|---|
| 2025-12-17 | Civil money penalty | $16,153 | CMS · Penalties |
Staffing
CMS Payroll-Based Journal · PBJ, as published Aug 2026 · explainerRN hours per resident day0.57
Facility
North Carolina
National
North Carolina 0.61 · National 0.69
Total nurse hours per resident day3.36
Facility
North Carolina
National
North Carolina 3.83 · National 3.86
Weekend total nurse hours3.13
Facility
North Carolina
National
North Carolina 3.40 · National 3.42
Total nursing staff turnover36%
Facility
North Carolina
National
North Carolina 49% · National 46%
Registered nurse turnover19%
Facility
North Carolina
National
North Carolina 46% · National 43%
Quality measures
CMS MDS quality measures · 2025Q2-2026Q1 · definitions| Measure | Facility | North Carolina | National |
|---|---|---|---|
| Percentage of long-stay residents with pressure ulcers lower is better | 7.7% | 5.5% | 4.6% |
| Percentage of long-stay residents experiencing one or more falls with major injury lower is better | 1.9% | 3.5% | 3.2% |
| Percentage of long-stay residents who received an antipsychotic medication lower is better | 11.9% | 14.0% | 15.4% |
| Percentage of long-stay residents with a urinary tract infection lower is better | 3.1% | 2.3% | 1.6% |
| Percentage of long-stay residents who were physically restrained lower is better | 0.0% | 0.0% | 0.1% |
| Percentage of long-stay residents whose need for help with daily activities has increased lower is better | 16.1% | 15.6% | 13.9% |
| Percentage of long-stay residents who lose too much weight lower is better | 6.1% | 7.2% | 5.2% |
| Percentage of long-stay residents who received an antianxiety or hypnotic medication lower is better | 18.2% | 21.3% | 19.5% |
Figures verbatim from CMS, with the state and national figures from the same release. The direction that counts as better is CMS’s own and is stated on every row.
Ownership
As reported to CMS (Provider Enrollment)| Entity | Role | Interest | Since | Registry |
|---|---|---|---|---|
| Nc East Holding LLC Organization | 5% OR GREATER DIRECT OWNERSHIP INTEREST | 100% | — | — |
| Alter, Tzvi Individual | 5% OR GREATER INDIRECT OWNERSHIP INTEREST | 80% | — | — |
| Alter, Tzvi Individual | CORPORATE DIRECTOR | NOT APPLICABLE | — | — |
| Miller, Cassandra Individual | W-2 MANAGING EMPLOYEE | NOT APPLICABLE | — | — |
Part of a chain
Simcha Hyman & Naftali Zanziper — 79 facilities
Ownership as reported to CMS/state. CMS ownership data has known gaps; merges between entities are published only after human review.
Cost context
County figures from public surveys. Not this facility’s price. Nursing-home rates are not published by CMS or North Carolina.
No county cost figures on file for Wayne.
Nearby nursing homes
| Facility | Distance | Last survey | Deficiencies · 3 yrs |
|---|---|---|---|
| Willow Creek Nursing and Rehabilitation Center Goldsboro | 0.7 mi | 2026-06-11 | 1212 |
| O'Berry Neuro-Medical Treatment Center Goldsboro | 3.6 mi | 2026-06-23 | 3158 |
| Mount Olive Center Mount Olive | 14.7 mi | 2026-01-28 | 4215 |
| Greendale Forest Nursing and Rehabilitation Center Snow Hill | 17.9 mi | 2026-06-18 | 5132 |
| Wilson Healthcare and Rehabilitation Center Wilson | 22.0 mi | 2026-04-08 | 030 |
Watch this facility
One email when a new survey, harm-class deficiency, penalty, Special Focus change or ownership change is recorded. Nothing else, ever.
Sources & provenance
| Section | Agency · dataset | Retrieved |
|---|---|---|
| Facility, ratings | CMS Provider Data · Nursing Home Provider Information | 2026-08-01 |
| Surveys | CMS · Survey Summary | 2026-08-01 |
| Deficiencies | CMS · Health Deficiencies (CMS-2567 findings via Care Compare) | 2026-08-01 |
| Penalties | CMS · Penalties | 2026-08-01 |
| Staffing | CMS · Payroll-Based Journal (PBJ, as published Aug 2026) | 2026-08-01 |
| Quality measures | CMS · MDS Quality Measures | 2026-08-01 |
| Ownership | CMS · Ownership | 2026-08-01 |